I build brands, content, and experiences that connect with people.

Over the past two decades, I've led creative teams and projects spanning branding, video, photography, digital products, podcasts, environmental design, retail experiences, and social content. I bring together strategy, storytelling, and execution, whether that means leading a team from concept to delivery, launching a new brand, or producing original content.

Through Mitchell Bat Co., I gained firsthand experience in collegiate licensing, NIL, branded partnerships, product development, and e-commerce. Working alongside Major League Baseball organizations, universities, athletic directors, baseball ops, athletes, and nationally recognized brands taught me how to create authentic stories that engage fans, strengthen brands, and support real business goals. I love building things people remember and leading teams to bring ambitious ideas to life.